1. Quiz on folder
2. Rhetoric and persuasion notes in folder.
RHETORIC AND PERSUASION
An ancient Greek philosopher, Plato, wanted to know how the quest for truth can be fueled or foiled through power of rhetoric and persuasion.
He strove for truth through logical appeals and emotion.
Aristotle, Plato's pupil, went further to create ethos, pathos, and logos.
Ethos, pathos, and logos are the three major types of rhetoric.
Ethos-- persuasion by appealing to credibility
Pathos-- persuasion by appealing to emotion
Logos-- persuasion by appealing to logic
WHAT IS RHETORIC?
It is the art of finding the best available means of persuading a specific audience in a specific situation.
THE RHETORICAL TRIANGLE
A person must consider all three elements when creating or analyzing rhetoric-- audience, writer, purpose
WRITER-- must make a good impression, establish credibility, and connect to persuade the audience.
AUDIENCE-- the speaker must give the audience what they expect or better, and he will have to address any preconceived notions the audience might have.
PURPOSE-- purposes of rhetoric are persuade, inform, and/or express.
RHETORICAL DEVICES-- this is how persuasive rhetoric is implemented. The major three are ethos, logos, and pathos.
DICTION-- style of speaking or writing based upon choice of words. Diction can be either objective (logic) or subjective (emotion); denotative (dictionary meaning) or connotative (emotional meaning); literal (factual) or figurative (exaggerated).
RHETORICAL QUESTION-- a question to which no answer is expected, because the answer is obvious. It is used to emphasize a point or create an emotional effect.
Examples:
Do you want to get grounded?
Are you stupid?
PARALLELISM-- using the same grammatical form to express ideas of equal worth.
ANALOGY-- a point by point comparison between two things for the purpose of clarifying the less familiar of the two subjects.
ALLUSION-- an indirect reference to a person, place, event, or literary work with which the author believes the audience will be familiar.
TRANSFER-- uses images to bring up strong feelings in order to persuade. It often uses symbols, like waving the flag, to stir emotions and win approval.
TESTIMONIAL-- using the words and images of a famous person or expert to persuade.
PLAIN FOLKS APPEAL-- this technique often depicts a product as attractive to ordinary people. Spokesperson is from humble origins and is relatable to audience; and he uses ordinary language and mannerisms.
BANDWAGON-- Persuading people to do something by letting them know others are doing it.
NAME CALLING-- creates fear and arouses prejudice by using negative words to create an unfavorable opinion against a group, belief, or proposal. It is often employed using sarcasm and ridicule.
CARD STACKING-- used to make the best case possible for the speaker's side and the worst for the opposing viewpoint by carefully using only those facts that support his or her side of the argument. It is difficult to detect for the audience to make an informed decision. Audience must decide what is missing.
SCARE TACTICS-- try to frighten people to agree with the speaker by threatening them or predicting unrealistically dire consequences.
OVERSTATEMENT-- making something seem more important than it really is.
UNDERSTATEMENT-- a figure of speech in which the speaker deliberately makes a situation seem less important or serious than it really is.
REPETITION-- the use of any element of language (word, phrase, sentence) more than once.
RHETORIC AND PERSUASION
An ancient Greek philosopher, Plato, wanted to know how the quest for truth can be fueled or foiled through power of rhetoric and persuasion.
He strove for truth through logical appeals and emotion.
Aristotle, Plato's pupil, went further to create ethos, pathos, and logos.
Ethos, pathos, and logos are the three major types of rhetoric.
Ethos-- persuasion by appealing to credibility
Pathos-- persuasion by appealing to emotion
Logos-- persuasion by appealing to logic
Ethos, pathos, and logos are the three major types of rhetoric.
Ethos-- persuasion by appealing to credibility
Pathos-- persuasion by appealing to emotion
Logos-- persuasion by appealing to logic
WHAT IS RHETORIC?
It is the art of finding the best available means of persuading a specific audience in a specific situation.
THE RHETORICAL TRIANGLE
A person must consider all three elements when creating or analyzing rhetoric-- audience, writer, purpose
WRITER-- must make a good impression, establish credibility, and connect to persuade the audience.
AUDIENCE-- the speaker must give the audience what they expect or better, and he will have to address any preconceived notions the audience might have.
PURPOSE-- purposes of rhetoric are persuade, inform, and/or express.
RHETORICAL DEVICES-- this is how persuasive rhetoric is implemented. The major three are ethos, logos, and pathos.
DICTION-- style of speaking or writing based upon choice of words. Diction can be either objective (logic) or subjective (emotion); denotative (dictionary meaning) or connotative (emotional meaning); literal (factual) or figurative (exaggerated).
RHETORICAL QUESTION-- a question to which no answer is expected, because the answer is obvious. It is used to emphasize a point or create an emotional effect.
Examples:
Do you want to get grounded?
Are you stupid?
PARALLELISM-- using the same grammatical form to express ideas of equal worth.
ANALOGY-- a point by point comparison between two things for the purpose of clarifying the less familiar of the two subjects.
ALLUSION-- an indirect reference to a person, place, event, or literary work with which the author believes the audience will be familiar.
TRANSFER-- uses images to bring up strong feelings in order to persuade. It often uses symbols, like waving the flag, to stir emotions and win approval.
TESTIMONIAL-- using the words and images of a famous person or expert to persuade.
PLAIN FOLKS APPEAL-- this technique often depicts a product as attractive to ordinary people. Spokesperson is from humble origins and is relatable to audience; and he uses ordinary language and mannerisms.
BANDWAGON-- Persuading people to do something by letting them know others are doing it.
BANDWAGON-- Persuading people to do something by letting them know others are doing it.
NAME CALLING-- creates fear and arouses prejudice by using negative words to create an unfavorable opinion against a group, belief, or proposal. It is often employed using sarcasm and ridicule.
CARD STACKING-- used to make the best case possible for the speaker's side and the worst for the opposing viewpoint by carefully using only those facts that support his or her side of the argument. It is difficult to detect for the audience to make an informed decision. Audience must decide what is missing.
SCARE TACTICS-- try to frighten people to agree with the speaker by threatening them or predicting unrealistically dire consequences.
OVERSTATEMENT-- making something seem more important than it really is.
UNDERSTATEMENT-- a figure of speech in which the speaker deliberately makes a situation seem less important or serious than it really is.
REPETITION-- the use of any element of language (word, phrase, sentence) more than once.
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