Design and Marketing Project
You will be creating a product that has never been produced before (creativity is KEY). Although class time will be provided, any aspect of the assignment you don't finish will have to be completed outside of class.
Requirements
1. Choose a partner or partners, if you wish. (You may have up to 3 partners. You may decide to work alone.
2. Come up with an idea for a product which has not appeared before.
3. Use social media to get ideas, criticisms, etc.
4. Get opinions from adults.
5. Make a power point or use another approved method to explain details about the product and the marketing needs.
6. Make a detailed sketch of the product. (3D will be a bonus.)
7. Make an eye-drawing store-front poster with a catchy slogan for the product.
8. Make an online poster or banner with a catchy slogan for the product. (It may be the same slogan used on the store-front poster.
9. Write a script for a 30-second to 60-second commercial.
10. Video the commercial.
11. Plan a schedule for turning in sections.
12. Keep project (including commercials) for use in a portfolio.
Details About Requirements
1. If you choose not to have a partner, you will still have to turn in the same things as if you did, although in some cases, not as much. I will need to know your choice today. You and your partner(s), where applicable, will receive the same grades; so, choose wisely. Turn groups in to the "Groups" folder in Google Classroom on Wednesday, April 26.
2. Your product must be original. Research your ideas and make sure you cannot find something that is the same. Your choice will be due in the "Product" folder in Google Classroom at the first of class Monday, May 1. Daily grade.
3. You must use social media to get thoughts or ideas from students in other schools. Record comments from these other students and include their schools. Also, include the type of social media you used. They may assist you with your search for a product idea, help with perfecting it, or be critical of aspects of it. Each member of your group will include 5 comments. These will be turned in to the "Social Comments" folder in Google Classroom and are due on Monday, May 8. Daily grade.
4. You must get opinions from adults. Record comments from some adults, along with their names. They may assist you with your search for a product idea, help with perfecting it, or be critical of aspects of it. Each member of your group will include 5 comments. These will be turned in to the "Adult Comments" folder in Google Classroom and are due on Monday, May 8. Daily grade.
5. Your power point should have the following slides.
a. Title page with product name and group member names,
b. a detailed description of the product,
c. a complete description of the target market (To whom will you try to sell it?),
d. the point of sale (Where are you going to sell it?),
e. the cost of making and marketing the product and how you arrived at that figure, and
f. the price at which you will sell the product with reasons.
If you have another idea for presenting this information through technology, ask for approval. This will be turned in to the "Product & Marketing Specifics" folder in Google Classroom and is due on Tuesday, May 9.
Daily grade for each slide.
6. Present your power point on Wednesday, May 10. Daily grade.
7. Your sketch may be on paper or done with an online program. If it is done online, turn it in to the "Product Sketch" folder in Google Classroom. It is due on Friday, May 5. A 3D drawing will be a bonus. Daily grade.
8. Your poster should be done as a store-front poster. Be sure to include a catchy slogan with any information that the consumer needs to know. You will turn it in to me, and it will be posted in the hall outside my door. It is due on Thursday, May 11. Daily grade.
9. Your online banner may include the same slogan as the store-front poster. Turn it in to the "Advertisement" folder in Google Classroom. It is due on Friday, May 12. Daily grade.
10 & 11. Script out a 30-second to 60-second commercial which you will video. You may use other people in your commercial, but you must appear in the commercial, and it must be done from memory. You have the option of making an animated commercial, but it still must include a script. The script will be turned in to the "Commercial Script" folder in Google Classroom, and it is due on Monday, May 15. The video or animated commercial will be turned in to the "Final Commercial" folder in Google Classroom and is due on Thursday, May 18. Daily grade for script. Test grade for commercial.
12. I have given you a schedule for getting everything turned in. You may choose to make and turn in your own schedule.. If you do so, and if it is approved, you must follow that schedule. This alternative schedule is due on Monday, May 1.
AUTOMATIC TIMELINE
Wednesday April 26 Get project
Wednesday April 26 Turn in groups.
Monday May 1 Idea for product due
Monday May 1 Turn in alternative timeline
Friday May 5 Sketch due
Monday May 8 Turn in student comments
Monday May 8 Turn in adult comments
Tuesday May 9 Turn in power point
Wednesday May 10 Present power point
Thursday May 11 Turn in store-front poster
Friday May 12 Turn in online banner/advertisement
Monday May 15 Turn in commercial script
Thursday May 18 Turn in commercial
MOST OF YOU WILL MISS CLASS TIME DUE TO TESTING, ILLNESS, ETC., BUT YOU KNOW WELL AHEAD OF TIME WHAT IS DUE WHEN. THE DUE DATES ARE FIRM, SO TRY TO STAY AHEAD OF THE SCHEDULE.
12. (Not required, but will be a bonus) Make a real, physical copy of your product.
13. Keep a copy of everything and save it for use with a portfolio.
*There will be an additional test grade for your overall product and marketing campaign.
THERE IS A LOT OF LEEWAY FOR YOUR CHOICES OF PRODUCTS, MARKETING, AND TECHNOLOGIES TO USE. YOU MAY TRY TO STAY IN YOUR COMFORT ZONES, BUT ATTEMPT TO STRETCH THAT ZONE BY BECOMING COMFORTABLE WITH NEW THINGS.
