YOUR MAJOR PROJECT IS ABOUT TO BEGIN.
Design, Marketing, and Advertising Project
You will be creating a product that has never been produced before (creativity is KEY!). Although class time will be provided in which to complete this product, any aspect you don’t finish will need to be completed outside of class prior to presentation day.
REQUIREMENTS:
- Product - In well-written paragraphs, do the following:
- describe the product,
- identify the target market and who will be the consumer for the product,
- identify the specific places the product will be sold,
- elaborate on the cost of the product and how you arrived at that figure, and
- establish a price for the product and justify it.
- Product-- produce a detailed visual sketch or poster or 3D model of the product.
- Promotion -
a. create an advertising poster,
b. perform a scripted and rehearsed commercial that is one to two minutes in length. The commercial must be performed from memory; you may not read it as you perform, and
c. appropriate costumes for the commercial must be worn.
(You may video the commercial ahead of time, turn it in, and show it on the classroom screen.)
GRADING:
- Product
- typed paragraphs above-- DAILY GRADE
- Visual aid-- DAILY GRADE
- Promotion
a. advertising poster-- DAILY GRADE
b. typed, well-written commercial script-- DAILY GRADE
c. preparation and delivery of commercial-- TEST GRADE
3. Participation
a. based upon survey of group members-- DAILY GRADE
b. based upon my observations--DAILY GRADE
4. Overall product and presentation-- TEST GRADE
PRESENTATION DATE: December 10
TIMELINE
11/30 Discuss project
Assign groups
Discuss ideas
12/3 Paragraphs due by the end of class
12/4 Visual aid due by the end of class
12/7 Commercial script due by the end of class
12/8 Work on commercial; advertising poster due
12/9 Commercial rehearsals
12/10 Presentation of Commercials
12/11 Presentation of Commercials (if necessary)
