Thursday, May 14, 2015

WARNING!!!

YOUR MAJOR PROJECT IS ABOUT TO BEGIN.

Design, Marketing, and Advertising Product Project

You will be creating a product that has never been produced before (creativity is KEY!). Although class time will be provided in which to complete this product, any aspect you don’t finish will need to be completed outside of class prior to presentation day.

REQUIREMENTS:

1. Product -
1. In a well-written paragraph, describe the product & identify the target market.
2. Produce a detailed visual sketch or poster or 3D model of the product.
3. Identify the specific places the product will be sold.
4. Identify the consumer for the product.
5. Elaborate on the cost of the product and how you arrived at that figure.
6. Justify pricing.
2. Promotion -
1. Perform a scripted and rehearsed commercial that is one to two minutes in length. The commercial must be performed from memory; you may not read it as you perform.

GRADING:

1. Product-- THREE DAILY GRADES
1. Typed paragraph including detailed description of product and target market.
2. Visual aid
3. Typed paragraph including details about projected locations, consumers, costs, and pricing.
2. Promotion - ONE DAILY GRADE-- Typed, well-written commercial script 
3. Promotion-- ONE TEST GRADE-- Preparation and delivery of commercial
1. Costumes must be worn.
2. Script must be memorized.
3. You may video the commercial ahead of time, turn it in, and show it on the classroom screen.
4. Group participation -THREE DAILY GRADES
1. Each member will complete a survey about the other group members that will be confidential (two daily grades).
2. I will assign a daily grade based upon the participation I have observed in class.
5. Overall product and presentation-- ONE TEST GRADE

PRESENTATION DATE:  May 27
 
Any group member absent during one of the assigned work periods and/or the actual presentation and fails to complete his/her portion of the project will be given alternative assignments to complete.

In other words, BE PRESENT AND DO YOUR JOB! If you think the alternative assignment will be easier, you might want to reconsider.


TIMELINE

5/14 Discuss project
Assign groups
Discuss ideas
5/20 Paragraphs due by the end of class
5/21 Visual aid due by the end of class
5/22 Commercial script due by the end of class
5/26 Work on commercial
5/27 Commercial rehearsals
5/28 Presentation of Commercials
5/29 Presentations of Commercials (if necessary)

SPEECH MARKETING PROJECT

ALTERNATIVE ASSIGNMENT

In lieu of the group marketing assignment, the following is to be used as an alternative:

1      Go to the blog for Monday, December 8.

2      Click on the link for The 35 Greatest Speeches.

3      Choose two of the speeches.

      Write them on paper or type them on computer. (2 daily grades)

4      Write a comparison/contrast paper for the two speeches. It must be on paper and contain the following:

a.      An introductory paragraph. (1 daily grade)

b.      Two paragraphs comparing the two speeches (telling how they are alike). (1)

c.       Two paragraphs contrasting the two speeches (telling how they are different). (1)

d.      A conclusion paragraph. (1)

e.      Each of the six paragraphs must contain a minimum of four sentences.

f.    Read your paper to the class. (2)